Google Ads that buy customers, not clicks
Search, Performance Max and Shopping built around what people actually type when they're ready to pay. Wasted spend cut first, scale second.
- Search
- PMax
- Shopping
- Negative keyword pruning
- Bid strategy
BuildSync Digital runs both sides of your growth — paid campaigns that convert this week, and search rankings that keep converting long after the budget stops. One team, one plan, one report you can actually read.
Paid gets you customers while you wait. Organic makes each one cheaper than the last. We build them together, because they feed each other — search data writes better ads, and ad data tells us what to rank for.
Search, Performance Max and Shopping built around what people actually type when they're ready to pay. Wasted spend cut first, scale second.
Three hooks, one offer, five creatives. We test the message before we test the budget.
Crawl, index, speed and structure — the unglamorous work that decides whether anything else ranks.
Map pack rankings, Google Business Profile, reviews and city pages for businesses that serve an area.
Pages mapped to real buying intent, written to answer the question and then ask for the sale.
Traffic is worthless if the page leaks and the tracking lies. We build the page, wire GA4 and conversion tracking, then test what changes the close rate.
No 60-slide strategy deck. You give us access to what already exists, we tell you what's broken in week one, and the first campaigns go live before the month is out.
Real keyword movement from client accounts over six months of SEO work. Nobody clicks page four — the whole job is moving the bar to the right.
Drag the handle. Left is where most local businesses sit — buried under directories they're paying to be listed on. Right is what the same site looks like after the technical fixes, the money pages and the reviews land.
Most accounts lose money on the headline, not the bid. Every campaign starts with three hooks pointed at the same offer — one fear, one number, one promise — and the click-through rate picks the winner within a week. Tap a variant to preview it.
A search ad has 30 characters to earn the click. A Meta ad has an image and half a second. An organic snippet has to satisfy Google and a human at the same time. Same offer, rewritten for each place your customer meets it.
Manchester's most-reviewed fitters. See real jobs, real prices, and book a visit tonight.
214 Manchester families this year. Fixed price before we start.
Hook in 2 seconds, proof by 8, offer at 15.
What a fitted kitchen costs in Manchester, how long installation takes, and 40 finished jobs with the invoice figure next to each one.
We killed the directory spend, rebuilt the Google Ads account around 40 high-intent search terms, and put a city page live for every area they serve. The phone now rings before the ad budget does.
Margin data went into the bid strategy, the product feed was rewritten around what people search rather than what the supplier calls it, and returning customers moved to email so paid didn't pay twice.
We cut the broad match that was feeding students and job-seekers into the CRM, wrote comparison pages that rank for the terms buyers use at the end of the decision, and tied every campaign to closed-won revenue instead of form fills.
Management fees below. Ad spend is paid directly to Google and Meta, stays in your account, and is never marked up. Monthly, cancel with 30 days' notice.
A full read of your ads, site and tracking, with the fixes ranked by what they're worth.
For businesses that already get leads and want them to stop costing money.
Paid and organic built together, plus the landing page and tracking that make both work.
For accounts spending €20k+ a month, running several markets, languages or brands.
Every plan starts with the audit. If we can't find enough upside to cover the fee, we'll tell you and refund it.
This is the same checklist we run on day one — indexing, page speed, title tags, tracking, ad structure and backlinks. Run the preview, then send it to us and a strategist will do the real version by hand within 24 hours.
Sample output for demonstration. Your real audit is run manually against your live accounts — we never guess a score.
Tell us what you sell and where you're stuck. You'll get a straight answer about whether ads, SEO or neither is the right move — within one business day.